Through this program, our goal is to support the humanitarian work of individuals and organizations, and especially health institutions and hospitals, encouraging activities that should contribute to the improvement and advancement of public health and quality of life of Serbian citizens. In this way, we want to contribute to our community with your help.

Promoting the principles of humanity, solidarity and care for others, we want to help and contribute to creating an environment in which the well-being of the individual and society as a whole will be the highest human value that we should all strive for. As a healthy environment cannot exist without a healthy society, we believe that only through active efforts and efforts to change things for the better can we achieve true progress and achieve the goals we stand for.

Striving to encourage changes that will contribute to the well-being of the community through humanitarian work and support to individuals, organizations and health institutions, we also strive to raise citizens awareness of the importance of joint involvement in continuous improvement of public and general health conditions such as treatment, adequate medical care and everything that brings positive changes in everyday life.

The most valuable resource of any country is its healthy population, and investing in its health is the largest and longest-term investment. In our efforts for a healthy community and an even healthier environment, we turn to what we all have in common, and that is the equal right of each of its members to a better and more humane present and an even better and more secure future. By investing in the health of citizens, we want to invest not only in current generations and their well-being, but even more in future generations whose living conditions will largely depend on what kind of environment we leave them as a legacy.

A healthy population and environment are the greatest wealth that a country can have, and that is why we choose to follow the path of change that will lead us to a healthy, humane and solidary society.

In this regard, we are especially focused on providing assistance to hospitals and the current fight against the COVID-19 pandemic.

You can read more about our donations to individuals, organizations, health institutions and hospitals in Serbia last year here.